Arlington, VA - BBB’s Fall Secure Your ID Day was a great success as more than 14,000 people brought 409 tons of sensitive documents to be shredded for free at 62 event sites across North America.
BBB’s Fall Secure Your ID Day capped off the 2010 Protect Your Identity Week, a nationwide initiative led by the BBB and the National Foundation for Credit Counseling. PYIW is an annual week of events dedicated to helping consumers fight identity theft and is supported by leading consumer organizations and government agencies such as the Federal Trade Commission and the Federal Reserve.
“Secure Your ID day is about helping the public take steps to fight identity theft immediately and arming them with the tools and information they need to ward off identity thieves in the future.” said Stephen A. Cox, President and CEO of the Council of Better Business Bureaus. “Not only did we destroy more than 800,000 pounds of sensitive financial information for free, we also provided educational materials for more than 14,000 people so that they can take further steps to fight identity theft every day.”
Compared to the 2009 Fall Secure Your ID Day, BBB helped 21 percent more people and shredded 40 percent more sensitive documents this year.
BBB’s upcoming Spring Secure Your ID Day will take place April 16, 2011. Information on locations and times is forthcoming. Consumers and small business owners can learn more about fighting identity theft at http://www.bbb.org/us/secure-your-id/
For more information or to schedule an interview with a BBB spokesperson, contact Alison Southwick at 703-247-9376 or asouthwick@council.bbb.org.
About Better Business Bureau
As the leader in advancing marketplace trust, Better Business Bureau is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Every year, more than 65 million consumers rely on BBB Reliability Reports® and BBB Wise Giving Reports® to help them find trustworthy businesses and charities across North America. Visit www.bbb.org/us for more information.
