More than 27 million small businesses serve as the backbone of our economy and provide 60-80 percent of new jobs for the country. As part of National Small Business Week
, May 20-26, Better Business Bureau serving Eastern North Carolina reminds local small business owners of resources that provide assistance for little to no charge.
BBB Code of Business Practices. The BBB Code of Business Practices represents sound advertising, selling and customer service practices that enhance customer trust and confidence in business.
BBB Code of Advertising. 100 years ago, BBB was founded on the principles of truth in advertising. The BBB Code of Advertising lays out principles, definitions and suggestions for ethical advertising that all businesses can adopt.
BBB Data Security – Made Simpler. With data breaches becoming all too common in the news, BBB partnered with data security experts at Symantec Corporation, Visa Inc., Kroll’s Fraud Solutions and NACHA – The Electronic Payments Association to produce free, easy-to-understand data security guidelines, with checklists and links to data security resources for small businesses. BBB’s Data Security – Made Simpler provides small business owners with the information they need to protect their customers and their business. For more information, visit www.bbb.org/data-security.
BBB TrustBrief. The BBB TrustBrief is a free, thrice-weekly e-mail to help small business owners stay on top of headlines, and get guidance and expert advice on running a business. Sign up for a free subscription at www.smartbrief.org/bbb.
BBB Tips on Direct Selling. BBB and the Direct Selling Education Foundation partnered to create a series of articles, videos and PSAs to educate direct sellers, their customers and even those considering a career path in direct selling. Free tips and advice you can trust on direct selling are available at www.bbb.org/us/dsef-tips.
Federal Trade Commission . Wondering what kind of proof you need to back up the claims in your ads? Planning on using e-mail to publicize your company? Concerned about your legal obligation to keep information secure? The FTC has free resources on best practices for complying with the law, many of which you can order in bulk for your employees at no charge. The FTC offers online tutorials, videos, and more than 100 to-the-point publications created with the small business owner in mind: http://ftc.gov/bcp/business.shtm
More information can be found at bbb.org.