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10/01/2012
Kia Motors America, Initiative, Specific Media, Rocket Fuel, and Microsoft’s Atlas Ad Platform Pledge Support, Implementation of Self-Regulatory Principles for Online Behavioral Advertising
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06/05/2012
Statement by Elaine D. Kolish, Vice President, Council of Better Business Bureaus and Director, Children’s Food and Beverage Advertising Initiative
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05/30/2012
BlueCava, Turn, DataXu, and OxaMedia Achieve Voluntary Compliance with Self-Regulatory Principles as Accountability Program Expands Its Enforcement and Compliance Guidance
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02/23/2012
The Obama Administration recognized the importance of industry self-regulation in providing consumers with privacy protections. CBBB's Online Interest-Based Advertising Accountability Program has been at the center of such self-regulatory efforts.
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11/08/2011
The Online Interest-Based Advertising Accountability Program today released decisions in its first six compliance cases. FMX, Martini Media, PredictAd, QuinStreet, Reedge, Veruta bring practices into compliance.
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03/09/2011
Please join the Council of Better Business Bureaus, Evidon, and other leaders of the Accountability effort for the Self-Regulatory Program for Online Behavioral Advertising to get your questions answe
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03/07/2011
The Council of Better Business Bureaus announced that Eugenie N. Barton, former VP and general counsel to the United States Telecom Association, will head the program.
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10/04/2010
Comprehensive, Self-Regulatory Initiative Includes Opt-out Website and Promotes Use of ‘Advertising Option Icon’ that Alerts Consumers to Online Behavioral Ads
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06/25/2010
Most people—possibly everyone except me—simply let advertising pass and either respond to it or don’t. Generally speaking, folks tend to take away one or two central messages from an advertisement and
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04/27/2010
The Bureau of Consumer Protection of the Federal Trade Commission is behind an effort to educate children in grades four through six on how advertising works.
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04/02/2010
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that JAKKS Pacific modify broadcast advertising for the Candy Jewel Factory Oven to better depict the need for adult supervision.
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03/09/2010
CFBAI Director, Elaine D. Kolish, issued a statement in response to the Center for Science in the Public Interest’s report cards for food and entertainment companies' marketing to kids.
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01/13/2010
The Children’s Advertising Review Unit (CARU) recommendeded that Toys “R” Us’ modify advertising for the Home Depot Work Bench with Lights and Sounds.
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01/13/2010
The Children’s Advertising Review Unit (CARU)determined that Playmates Toys' advertising for some “Star Trek” toys didn't adequately disclose information and recommendeded that the ad be discontinued.
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12/15/2009
Because of industry self-regulation, healthier options are increasingly advertised to kids
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