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10/02/2012
Keynote Speech at Charity Regulator Conference Outlines Plan to Verify Truthfulness of Charitable Appeals
Washington, DC (October 1, 2012) – Paid fundraising firms must adhere to the same rigorous standards for truth and accuracy as the charitable organizations they represent, and BBB Wise Giving Alliance says “truth in advertising” must prevail. H. Art Taylor, President & CEO of the BBB Wise Giving Alliance (the Better Business Bureau’s charity watchdog arm), announced a new initiative to verify the truthfulness of charitable appeals during his keynote speech today at the National Association of State Charity Officials’ conference in Washington, DC.
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